About Us

About RedBook.com.au

carsales.com Ltd (ASX: CAR) is the largest online automotive, motorcycle and marine classifieds business in Australia. Attracting more Australians interested in buying or selling cars, motorcycles, trucks, caravans and boats than any other classified group of websites. Together with its subsidiaries employing over 600 people in Australia, carsales develops world leading technology and advertising solutions that drive its business around the world. carsales.com Ltd has operations across the Asia Pacific region and has interests in leading online automotive classified businesses in Brazil, South Korea, Malaysia, Indonesia, Thailand and Mexico.

RedBook.com.au is Australia’s favourite vehicle valuation and information website. RedBook’s data is trusted and relied upon by the industry and the general public. RedBook provides vehicle specifications, valuation and pricing guides through various products and services catered to the public, the automotive industry, finance and insurance companies and the Government.

With a history in print, RedBook was founded in Sydney by Keith Halfhide in the 1940's. The first formal circulation of motor vehicle information commenced in 1949 with the launch of The RedBook, a printed publication providing details of cars and individual used historical pricing dating back to 1935.

Data was originally managed in the late 1940's via punch cards evolving to tabulators imported from the UK in the 1950's. In 1963, two of the first main frame computers were imported into Australia from I.C.L of the United Kingdom. As main frame computers were so new to Australia at the time, RedBook also operated an external general bureau service to general Australian Industry.

From this time onwards, RedBook has been absolutely computer orientated, with pricing and identification data in the electronic form quickly accepted by the motoring industry, including vehicle finance and insurance groups.

The RedBook website, www.redbook.com.au, was launched in November 1997 and continues to set the benchmark in online automotive research.

Redbook has remained at the forefront of innovative products in Australia, with services purpose built for PDA's during the early days of portable devices and again more recently for Smartphone and tablet devices as technology has evolved.

International expansion commenced with New Zealand in 1997, followed by Malaysia and Thailand in 2002, and China shortly thereafter in 2003.

RedBook today operates in nine countries, publishes eight printed guides and numerous online products for motor vehicles, bikes, boats, caravans and construction equipment. RedBook data is supplied to a variety of industries including Automotive, Finance, Insurance and Government Departments.

After more than 60 years in the business, RedBook remains a technological leader and innovator in providing automotive specification data, historical and future price guides.